For some time, big international bookies were buying domestic Australian bookies.
The next wave is further consolidation. Earlier in 2018, CrownBet bought William Hill Australia. The Stars Group of Canada bought a 62 percent share to those combined bookies. The other 38 percent belongs to Matt Tripp and the new company will use the old name BetEasy.
BetEasy online betting services for Australian Thoroughbred horse racing and Australian and International sports.
BetEasy, like many of the other online bookmakers, has evolved as the internet has evolved.
The company got its start in 2005 and has survived all these years, which is a good indication that they can be trusted and that they provide good service and fair value.
Like many bookmakers, the license under which BetEasy operates is from Northern Territory. They have an office in Sydney.
All these years past the founding of BetEasy in 2005 find a bookmaker today that concentrates its focus on the Australian betting markets and Australian punters. This is not to say they do not offer international markets.
They have enjoyed nice growth and recent estimates lead us to believe that they can claim something between 100 and 200 hundred thousand clients.
All the shifts, changes in ownership, joint ventures and changes of all manner oftentimes weaken a business, but BetEasy seems to have made its offerings stronger all along the twisted path they have followed.
BetEasy offers secure and flexible online payment options and are well equipped with the latest technology to ensure that punters enjoy a smooth betting experience.
BetEasy provides online access to clients 24 hours a day and is backed by friendly and well experienced customer service staff that stand by to take calls from clients all days of the week. Clients can choose to bet via a toll free betting service or online in a confidential and secure environment.
The website is certified by Verisign and is deemed safe for all online transactions, while customers can continue to enjoy privacy as per government regulations. Live betting is also one of the major services offered by BetEasy for members that register with the site. In addition, the online betting service offers great tips and a free entry to the daily $100,000 Pick The Winner competition.
BetEasy offers a host of promotions and betting products and often promise odds better than the three TABs. You can get lucky with a “Pick The Winner” daily bonus of $100,000 for a nominated race and also earn dollars for referrals.
BetEasy is right up there with the lot when it comes to the various promotions that add the sugar and spice to day-to-day wagering on sports and racing.
All the bookies, BetEasy included, change promotions frequently to appeal to the largest possible audience of punters.
This is what we observed for BetEasy promotions during our most recent visit to the site in early 2020. Many of these promotions, or some variation, are semi-permanent. Others are seasonal in nature and still others are aimed at big sports or racing events.
Our most recent visit was just ahead of the 2020 AFL and NRL competitions.
We counted 26 offers under the Promotions tab of the BetEasy website. One of these listed was titled Deposit Bonus. We clicked on it expecting it to be a spectre from the old days, when bookies solicited new customers with first deposit and sign-up bonuses.
The Deposit Bonus is actually a way for punters to increase their wagering power through Bonus Bets. The promotions listed in this section are shown in descending order, from next to expire to last to expire.
We found BetEasy offering several promotions related to mid-week horse racing. The one that sprung out at us is the Wednesday 4x Bet Returns promotion. This one was limited to the next Wednesday meetings. It is applicable to fixed-odds win bets only.
Winning punters receive the 4x bonus as bonus bets, not actual cash, so it must be decided whether to use the bonus before a bet is submitted.
BetEasy has a racing promotion that applies to all racing codes, every day. It is called the 3x Daily Exotic Boosts and punters who are deeply involved with racing codes. BetEasy makes three of these boosts available daily and the boosts must be used on exactas, Quinellas, trifectas and First 4s.
The BetEasy sports promotions at the time of our visit were aimed at the NBA, soccer, and tennis. For the most part, the sports promotions closely mirrored the racing promotions, with bonuses for punters who created multi-bets.
Not exactly glamourous or exotic, Bet Boost is a promotion BetEasy clients will want to closely consider. Simply explained, Bet Boost can be used to increase the quoted dividends. It can be used for racing single bets, exotics, sports singles and multis.
As with all bookies and all promotions, it is highly recommended to read the applicable terms and conditions to get the best use from the promotions and to know in advance what to expect. Join BetEasy Here » »
There is much to look forward to from BetEasy, which is licensed by the Northern Territory Racing Commission, which requires its licensees to hold a guarantee deposit and hold adequate cash to cover the total amount of client balances. This allows players to bet safely with the confidence that their money is secure.
The online betting service also offers the highest level of encryption for all online transactions and is certified by Verisign. So, if you haven’t yet opened an account with BetEasy, there’s no reason to delay any further.
BetEasy accepts bets by phone and online as well with an excellent high tech betting platform website. Join Here First Deposit Bonus Bet » »
From horse racing to cricket, tennis, AFL, NRL, soccer, American football and everything in between, you can have access to a variety of betting products.
For horse racing enthusiasts, BetEasy offers the best of the 3 Australian TABs in addition to a free mobile service to help you bet on the go. You have every reason to place bets on their user friendly website that is packed with features including live chat help around the clock.
Quality customer service is the hallmark of the online betting service which allows you to enjoy a great betting experience.
BetEasy offers all the common racing types you will find at even the biggest bookmaker.
Members can also set a maximum debit limit on their betting account so that even rookie punters can bet safely.
The online bookmaker features a comprehensive ‘Help’ section should you need detailed information on its betting products.
The BetEasy website was updated in 2015, it is now much more user friendly than the previous website. It is well structured and provides live chat help for punters.
The design is very clear, with sports displayed in a menu on the left hand side of the page. Odds for the latest upcoming sports are viewed centrally and promotions, offers and lay betting options are listed on the right side. It general it is a high tech, easy to use website for all punters with excellent security in place.
Watch out for those great free promotions and bonuses which BetEasy run every week.
There’s $200 up for grabs if you refer friends that register with BetEasy. Besides, there’s plenty of tips, the latest news and updates and much more available on the BetEasy website.
Don’t forget to subscribe to their newsletter for instant access to their latest promotions, free bets and more.
Registering with BetEasy is simple. All you need is to click on the ‘Join Now’ button, enter your details, make your first deposit and you are ready to start wagering. In the meantime, your loyalty bonus will begin to accumulate.
To deposit money BetEasy offers a choice of payment options which includes credit cards, Poli, and Westpac. Join BetEasy Here » »
Other services include a live online chat help desk, instant betting news updates, race results, regular newsletters and much more.
Punters can also download the BetEasy Mobile application and avail of online services on their mobile phones.
Users of the BetEasy mobile apps have access to the Sky Racing channels and live streams of the AFL.
They have an almost ludicrous minimum bet of $0.01, which might tempt us to submit 100 bets for the risk of a dollar, but we don’t have that kind of free time.
What many punters will appreciate is that BetEasy is quick to post markets for upcoming fixtures. Some bookies seem to wait until the last minute for some markets, an annoyance we would prefer to live without.
A wagering account can be established for as little as $5.
Punters who want to place bets over the phone, whether for live betting or any other reason, will find the minimum wager $50 for racing and $20 for sports.
BetEasy is above average in terms of number of markets per fixture, so punters who want to delve into markets beyond the standard bets will find plenty on offer.
They do offer credit betting, but our stance on that is, Do Not Do It.
The BetEasy turnover requirements are liberal, 1x on deposits and 1x on bonus betting credits on odds of $1.50 or greater.
BetEasy’s bookmaker margin is above the industry average of 5.2 percent, slightly, at 5.6 percent. Some bookies have lower margins, but those lower margins come at the expense of some of the perks, such as live streaming and 24-hour customer service.
BetEasy has come a long way since its inception in 2005. There is little that we would put in the “con” column if we were considering a membership.
They do have a provision in the terms and conditions where they reserve the right to close, limit, or refuse wagers for any reason and without notice, but they at least admit it, something other bookies have been seen to omit.
BetEasy have been actively trying to increase their share of the Australian online betting market and it appears that they are successful through their promotions, competitive odds and highly rated customer service.
BetEasy could serve as a sole bookmaker for most punters, but with their low costs to enter and participate, they could make an excellent addition for punters looking to have access to some of the unique BetEasy offerings.