BlueBet Bookmaker Review

​BlueBet is an Australian owned bookmaking company run by CEO Michael Sullivan and based at Randwick Racecourse, Sydney Australia. Michael Sullivan has more than three decades of professional experience as a bookmaker in the Australian industry. Join BlueBet Today

He began his career as a rails bookie and has worked his way up the ranks before becoming one of the early pioneers of internet betting in Australia. Today, his company brings together a competitive team of bookmaking industry professionals who together make BlueBet one of Australia’s leading bookmaking operations.

BlueBet’s online services are available all day every day via their website, iPhone and Android mobile apps, and through their telephone call centre. And for those of us who might prefer the personal touch, you can always find Mike working the Randwick metropolitan meetings every Saturday during the racing season. And why wouldn't you head on down to the Randwick races if and when you're in old Sydney town?

A Wide Product Selection

BlueBet offers bookmaking markets on all Australian and New Zealand horse racing events as well as for many racetracks around the world. You can also access literally thousands of sports markets both locally and globally including the AFL, NRL, EPL, NFL, NBA, MLB, NHL, A-League, Cricket, Tennis and Golf markets.

BlueBet Sports Betting Products Include:

  • Thoroughbreds
  • Harness
  • Greyhounds
  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Cricket
  • Golf
  • Ice Hockey
  • Motor Racing
  • Rugby League
  • Rugby Union
  • Soccer
  • Tennis


BlueBet offers regular and diverse promotions including sign up bonuses, owners reward, Multi refund offers and BlueBoost (see mobile app section below). You can check the website for their current promotions.

bluebet mobile app

Mobile App

The BlueBet mobile app is available on both the Apple and Android platforms and has a good number of favourable user reviews. Depending on your mobile connection, it is usually quite responsive with good ease of use, reflecting the excellent BlueBet website functionality.

Aside from the usual, such as placing a sport or racing bet, single or multi, parlay or Quaddie, with live updates — the BlueBet app also offers extra functionality with BlueBoost, QuickBet, Blackbook & markets such as Favourite vs Field, Inside vs Out and a lot more.

Mobile Social Betting

  1. Connect with your mates
  2. Share bets with your mates
  3. Rate and share form
  4. Share wins with your mates

They also claim that the BlueBet app is currently the only app in Australia that offers a social sharing function that allows you to invite friends to your account, and share rate, form, tips and bets on specific races.

You can also, of course, just chat! BlueBet's Social Betting Platform is leading the way in this important mobile market sector. They are not resting on their laurels, but actively developing the platform as can be seen with their new offering in BlueBoost. Join BlueBet Today

Mobile BlueBoost

BlueBoost lets you increase your racing odds on a fixed odds Australian thoroughbred racing bet, just the once per day.

This interesting and pleasingly addictive feature is available now on the BlueBet mobile platform as well as on their website, and they’re already working on rolling it out for more events in the future.

BlueBet’s Website

While the future almost certainly belongs to the mobile platform, the BlueBet website is where the online services started.

As one of Australia’s early internet adopters, the BlueBet developers have definitely not rested on their laurels, and this well-established website is very modern and feature-packed as you might expect.

The website is mobile responsive and loads nice and quickly even at 480px wide resolutions. It looks great on an iPad, but you would still definitely want to download the enhanced mobile version for smaller screens. The navigation is intuitive and should be easy to use even for a betting newbie.

The whole site has a very modern, modular almost game-like feel to it that intelligently packs a lot of functionality and information into its graphic user interface, with a thin header and dual left (listing racing and sports markets) and right (promotions) sidebar menus.

Select a general market in the left-hand menu and all the current events for it are listed in boxes cascading down the page centre. Selecting an event will open up various betting options and markets for it such as the usual racing 'win and place', or 'quinella' and so on, as well as 'Quick Multi' or 'Odds vs Evens'. Selecting your betting type will then prompt the right-hand sidebar to become your own Betting Slip. Place your bets and hit the big green ‘Place Bets’ button and you’re away. It’s really that easy!

Log In Or Sign Up

Very easy indeed, unless you haven’t logged in or signed up yet and so the usual login prompt will jump in to get you started with your account.

This is also a seamless exercise as all you need to provide is your name, address, birthdate (18+ only), and a credit/debit card. Within the next 30 days, Australian government regulations will also require you to provide BlueBet with 100 points of identification such as a passport or birth certificate as well as a drivers licence, Medicare card etc.

As soon as you’ve signed up, you’ll be prompted to ‘Add your mates’ and then shown various handy hints such as the location in the right sidebar of your three 'Activity', 'Tips & Alerts', and 'Pending Bets' button icons.

BlueBet Blog

Quite often the blog section of far too many websites can feel a bit … neglected, but the BlueBet Blog seems to be updated regularly and has a professional news site and graphic feel to it as well.

There are Sports and Racing sub-headings dealing with current events such as the 2018 World Cup match between Australia and Denmark. Here, BlueBet correspondent Matt Abrahams gives a very nicely detailed overview of the game, the players, their history and a prediction with a selection of possible bets. It's very nicely done and just makes me want to get in there with a bet asap! Join BlueBet Today

Secure And Responsible Betting

Once you've signed on, added your credit / debit card and authenticated your identity, you can also rest easy knowing that your money will be secure and that an established and reputable bookmaker will honour your bets.

At BlueBet, they take their betting business very seriously and follow responsible gambling codes of practice and secure betting procedures such as:

  • BlueBet is a certified member of the NSW Bookmaker's Co-operative that acts as a guarantor for the payment of any bets you might place.
  • All telephone bets and customer service conversations are also recorded on a government-approved voice logging device.
  • All internet bets can be monitored live by the NSW Office of Liquor, Gaming and Racing.

BlueBet is an approved betting provider for the Australian Rugby, Australian Tennis, the Football Federation of Australia, PGA Australia, Cricket Australia and the NRL.

They also provide the usual secure payment options using BPay, Poli Internet Banking and Mastercard or Visa credit/debit card services. footy

BlueBet Support

For online support, there’s a live chat button on the website as well as the mobile app. Immediate support is available should you have any problems with placing a bet or questions about the website and BlueBet services in general.

You can also, of course, go old school and call them on the telephone, and not just for the customer service call centre but also to place your bets on either the races or a sport of your choice. Just like the old days!

For less urgent matters that might require more detail and perhaps a written record, there’s always email of course.



  • Racing - 1800 797 066
  • Sport - 1800 797 558
  • Customer Service - 1800 797 644



  • Within Australia - 02 9571 0033
  • Outside Australia - +61 2 9571 0033

Postal Address

PO Box 141
Randwick NSW 2031

For any additional information, please call BlueBet’s very friendly staff or why not just join BlueBet now! Join BlueBet Today

*© 2019 Promotional T&Cs apply and available on website. Gamble Responsibly. 1800 858 858

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