Bet365 is an international bookmaker that offers Australian punter the opportunity to wager on racing and sports at www.bet365.com.au. Join Bet365 Here » »
Speaking in general terms, the website functions the same regardless of which country it is viewed in, but there are some minor differences and this review will focus on bet365 from the perspective of the Australian punter.
Here are some insights into bet365, insights we hope supply some worthwhile information for any Aussie punters who are considering establishing a membership.
The company was started in 2000 in England by Denise Coates. It went live for online wagering in March of 2001. Bet365 had retail betting storefronts until 2005.
Coates still runs things, with the help of her father Peter and her brother John.
Bet365 is the second largest taxpayer in the U.K. according to British national newspaper The Sunday Times.
Bet365’s authority to operate in Australia is via a license from Northern Territory. They are also governed by the South Australia Codes of Practice. Join Bet365 » »
Over 10 years have gone by since we started reviewing bookmakers and over that time, we have gradually migrated to the point where we consider websites and mobile wagering apps as our primary criterion for evaluating bookmakers.
Our opinion of bet365 is that we like the colour scheme, which consists mainly of sharp white text on a grey background with green highlights and odds posted in yellow.
The desktop wagering interface is the usual three-column layout, except bet365 actually splits the centre column in two, making it easy to view more markets and odds than other bookmakers provide. It comes off as rather busy at first, but any who take the time to familiarise themselves with the interface will quickly gain familiarity.
In the right column where the bet slip is found, bet365 manages to highlight a few promotional banners. On our recent visit, they were making mention of a Soccer Bet Builder, a bet365 MasterCard for instant access to winnings, and a public service announcement informing visitors to gamble responsibly. Beneath those three, there was a handy section of Racing Highlights that showed important upcoming races. This panel also showed Fixed Odds pricing for the horses and the jockey doing the riding.
Clicking on one of the codes in the left column, where racing and sports codes can be selected, resulted in pages that load instantly. Bettors can then make a choice of Sports and In-Play fixtures and can further filter by events starting in the next 24 hours or All Markets.
Once a code has been selected, the centre column is merged into one very wide, very easy to read panel.
Next, we visited the bet365 mobile website and found it equally useable in both portrait and landscape mode. We found large icons for different sports and racing codes across the top of the page. We almost like the mobile version better than the desktop version. We are just a bit clumsy, though, and old, so despite the good design of the mobile site, our eyes are not equal to the task.
It was in the course of doing this that we discovered that bet365 claims to live stream over 70,000 events every year, something most will appreciate for codes that are not routinely broadcast elsewhere. They also offer audio for horse and greyhound racing, soccer and cricket.
Our past examinations of bet365 have shown that the bookie is competitive in terms of number of markets offered per fixture.
Racing markets offer a good perspective on o bookmakers’s odds. This is what we found just ahead of the first day of The Championships at Randwick. This is not a scientific approach, as we lack the ability to compare every race and every runner over an extended time period, but our experience suggests that the bookies compete fiercely for punters’ money and any differences from one bookie to the next are minimal.
One thing that leapt off the page at us was that bet365 does not supply the name of the race. Race nine at Randwick is the Group 1 Doncaster Mile. We did find a way to sort the races by day and under the heading of Top Races, we found the Doncaster. While we were scrolling around, the odds shifted and the entire page refreshed, something for which we did not care. This is not the only bookmaker where this happens, however, so it is not a major negative in our view.
Melody Belle is the favourite in the 2020 Doncaster Mile. Bet365 had her for $6.50 for the Fixed Win. At the same moment, you could get her for $7 with Ladbrokes, Neds and Betstar.
It was here that we noticed that bet365 has by far the best quote panel of any bookie. On one page, with just a bit of scrolling, you can find multiple quotes for different bets, including Tote Win, Tote Place, SOP Fluc, Fixed Win and Fixed Place. This is really keen.
Since bet365 is an international firm, we had a look at some racing in Florida, mere hours before the jump of a meeting at Gulfstream Park.
This was not a major meeting, so it offered a chance to have a look at something other than Australian Group racing.
A horse named Off Topic was the favourite for the race. Bet365 had the quote at $1.57. Over at Ladbrokes, the filly was offered for $1.60. She was $1.60 with Neds and Betstar.
In this instance, the disparity in quotes on the favourite, compared to those we saw for the Doncaster Mile, was minimal. Still, the difference in the prices for the Doncaster Mile simply reinforces the necessity and entertainment of shopping around.
We used cricket as one code to compare sports odds between bet365 and the others.
Bet365 had some futures markets. For the T20 World Cup Australia were supposed to host later this year, the Outright Win market for Australia was given as $3.50. Ladbrokes, Neds and Betstar offered the identical price.
We did notice a difference on the second line, where bet365 had England for $5, while Ladbrokes, Neds and Betstar were all quoting $4.50.
We often supply the caution about betting on Thoroughbred racing until the horse actually turns out for the race. Some bookies will return a stake in the form of bonus bets and this is something to look for by punters who intend to do the bulk of their wagering on racing codes.
We have been looking at online bookmaker prices for over a decade and the only advice we could offer is that bet365 is certainly competitive in most instances. Join Bet365 » »
Everyone should know what these are, but for those who do not, margin is the term for the piece of the wager the bookmaker takes from all winning bets.
Bet365 was slightly below the average for Australian bookmakers. That average is given as 5.2 percent across all bookies. Bet365 had an average margin of 5 percent.
Admittedly, this is a mild advantage for bet365, but punters need to take advantage of every edge offered. For those who punt only occasionally, the difference is negligible, but more frequent punters are advised to take a good look at this aspect, as it is generally acknowledged that lower margin is preferable.
For an example, let us return to the odds we found across bet365 and three other bookmakers. We will use the Group 1 Doncaster Mile, since that is where we found a noticeable difference in the quotes.
A $100 win wager on Melody Belle would return $650 with bet365 and $700 from the other bookies we used for comparison.
Five percent with bet365 equates to $32.50, so the net from this punt would be $617.50. For the bookies quoting Melody Belle for $7, a five percent margin would yield $665. If the other bookies we used for this review offered the industry average margin of 5.2 percent, the difference between bet365 and the others shrinks to insignificance for all but the high frequency punters.
Bookmakers use promotions to keep punters returning to visit the wagering interfaces as often as possible and to keep them on the webpages for as long as possible.
Some bet365 critics claim that bet365 has fewer weekly promotions than any of the other Australian licensed bookies, but we found bet365 to offer a satisfactory number.
Here is what we observed on our most recent visit to the bet365 website.
We saw a total of seven featured promotions.
The promotion 365 Tote offered the best win dividend from the three tabs on non-metro racing. Another offer was 365 Top Tote +. This one was useable for metro meetings for bet365-selected races. The offer was applicable to win and exotic bets, including trifectas, Quinellas, exactas and first 4. Like 365 Tote, it would pay the top dividend of the three totes, or bet365’s price if higher. This is a nice promotion and the clear intent is to assure racing punters that there was no risk of backing a winner for a lower dividend.
The other racing promotion was Each Way Extra, which allowed bettors to increase or decrease the number of places in a race for Each Way wagers on bet365-selected races.
A promotion titled Full Time Result – Enhanced Prices was for soccer and applicable for major soccer codes, but all those codes are currently dormant.
The other three offerings on the bet365 promotions page were simply adverts for the live streaming the bookie offers for sports and racing.
We always rank bookies who over streaming of some of the smaller codes to be a very valuable feature.
Bet365 truly stands out for the number of funding options.
We counted 14 instant funding options, including, to name just a few, credit cards, Apple Pay, PayPal and the bet365 visa.
There were nine ways to collect winnings. Bet365 will still send a paper cheque if requested, but the other eight methods quoted wait times ranging from instant to 1 – 5 banking days, 24 hours, etc.
With low minimum deposits and stake amounts, bet365 stood out as a sold choice for an online bookmaker.
Another plus is that bet365 is one of the leaders when it comes to upcoming fixtures.
We are confident in lending our support to bet365. They would make an excellent choice as a single source bookie, or part of a number of memberships.
The desktop and mobile wagering platforms are top notch.
They have one of the top-rated customer service departments. The video and audio feeds are worth the small price of a bet365 membership.
The strong international offerings of bet365 will appeal to many punters who look beyond the shores of Australia.
All in all, bet365 is a solid choice. They would be an ideal bookie for those who gravitate toward international sports and we truly appreciate that they post markets quickly, rather than delaying. We have seen other bookies post markets for NRL games for Thursday and Friday fixture, but ignore Saturday and Sunday games for a couple days after the early markets have gone up.
Bet365 gets our nod as one of the bookies we would strongly consider if it were necessary to have just one.