First off, we like to think we have our fingers on the pulse of what is going in around the subject of online punting, but we had no inkling that Neds was about to appear out of cyberspace and we suspect we are not the only ones who awoke recently to find an altered landscape.
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You fooled us, Dean Shannon.
Very little hard data exists about Neds at the moment, but we propose to cover a few of features of this new agency and supply a few of our impressions.
In summation, it looks that Neds is backed by knowledgeable industry people in all aspects of the operation. We liked Bookmaker.com.au when Shannon had it going prior to the Ladbrokes acquisition.
What we are saying is that it is obvious that Neds is not two guys in a boozer with a laptop. Shannon knows the business and knows the importance of reputation, so at worst, Neds is a reputable agency.
It is possible to gain direct experience with Neds, or any other online agency, for that matter and give them a real-life evaluation for nil risk. We would casually fund a small account and start putting on some punts. Even for someone entirely new to online wagering as a source of entertainment could know in a week or well under if Neds was worth using.
Here are some details about the Neds website and mode of operation.
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They have stuck with the tried-and-true three-column layout. Punters with online accounts with other bookmakers will be exploring the Neds website within seconds; someone completely new to an online bookmaking website will have an encounter similar to visiting any e-commerce website for the first time. A few minutes to take in the lay of the land and off you go.
We tested the Neds website with two browsers on our mobiles. No issues with that connection method worth mentioning. We ourselves often take that route, rather than devote phone memory to storing an app. In the case of Neds, we had to take that route, because our relic of a smartphone does not meet the Android 4.4 or higher requirement of the Android app.
That took us aback ever so slightly, as other bookmakers’ mobile app support backwards compatibility and work with our phone. Given our knowledge of the industry, overlooking the fact that we had no clue Neds was about to de-cloak, all it will take is a couple dozen potential clients pointing this out during any contact with Neds for the situation to be addressed.
Neds has mobile apps for iOS, Android and Windows operating system devices. Something for everyone.
While there are many similarities with other online websites, with the sport and racing menus as the left-most column, markets in the centre and betslip on the right, there seems to be more unoccupied space, which feels good. Clear menu options make filtering down to the desired level efficient.
For the past month, as of late October 2018, bookmaker agency Neds has debuted four ongoing promotions that supply racing punters with some interesting options.
They have named them the Neds Punters Toolbox.
We have always wondered if the agency should be called Ned’s or if the agency was started by two or more Neds. The need or lack of a possessive form of punters, (should it be punter’s or punters’?) offers much the same uncertainty, but the features of the Neds Punters Toolbox are simple and straightforward, so here is some information aimed at describing them to racing punters.
According to the Neds website, two of the four tools, Fluc Up and Back Up are applicable to any Thoroughbred, greyhound and harness race in Australia and New Zealand.
The tool Neds has named Jump Off is limited to certain Australian and New Zealand races and punters can determine the availability by the presence of a Jump Off icon in a selected racing market.
The information on the Neds website concerning the final tool in the Neds Punters Toolbox, Price Boost, is a bit sketchy, but we believe that only certain races, as determined by Neds, qualify for the feature.
Here are a few details of each of the four tools.
This appears to be the simplest of the four tools, requiring just three steps to use.
A bet is placed on the bet slip and the bet must be a Fixed Win bet. If the Price Boost icon shows the feature is valid for the race, a click of the Price Boost button shows new, higher odds. The final step is to confirm the bet. Punters can follow the boosted bet on the bet slip and the bet statement, with the boosted price displayed in Neds signature orange text.
During the process of placing the bet, punters can see the original odds and the boosted odds. The feature is new and we cannot say the boost is the same for all races and all runners, but one boosted price we saw showed an increase of 22 percent, so Price Boost seems like a simple way to increase a dividend on an already-intended punt.
Punters place a fixed win bet. As racing punters know, prices often change rapidly in the minutes before a race, as money comes on. Once the bet is on, punters have five minutes to lock in a higher quote if the runner drifts. The feature shows the percentage change of an increased price and there is a timer that displays the remaining minutes and seconds of the five-minute limit. This can be done once per race.
The final step is to observe the increased odds in the pending bets module of the website. Even if the selected runner shortens, punters can lock in one price above the price at which the original bet was placed.
Back Up allows the punter to add a second selection to the bet slip for a given race. If the second selection wins the race and the first selection finishes second, the punter has his or her stake returned, up to a maximum refund of $500.
The stake will be refunded once the final results are declared.
Punters can have one or more Back Ups available, depending on their Neds wagering activity, so it may be possible to have more than one race per meeting where the feature can be used.
Punters can see the Back Up selection in blue text directly beneath the first selection, in either the list of pending bets or the betting statement.
Punters can cancel a bet that has jumped, within the Neds time limit. Like the other tools, it requires a fixed odds win bet in order to be used.
Punters will know that the race is eligible for Jump Off by the presence of a Jump Off icon above the field in the ‘My Bets This Race’ module.
This tool requires close attention, as there is a time limit imposed on cancelling a bet that has jumped. Punters follow a two-step process: clicking on the Jump Off button, and then clicking on Confirm.
This tool uses a horizontal bar that changes colour as the time to Jump Off winds down. When the gauge turns to red, anyone who wants out needs to act quickly.
Punters receive one Jump Off per day on an eligible race. It is permissible to use Jump Off on a race where the punter has used Price Boost, but no additional Price Boosts will be offered for the day. Punters are not permitted to use Jump Off on a wager that has been placed using any bonus bets.
Along with requiring some attention and vigilance, we cannot help but mention that punters may feel regret if they Jump Off a selection that wins the race, but that’s punting, isn’t it?
Neds Betting Markets
All the racing codes are abundantly supported with all the key features necessary for convenience in locating markets and entering single or multi bets quickly accessible. Even though they are brand new, they have jumped on with a complete racing interface. It is as though they have been around for years, which does not surprise much in light of how well racing codes were covered on Shannon’s Bookmaker.com.
The chief racing feature of Neds is Bet Boost, a logical evolution of Ladbrokes Odds Boost. The difference is that Neds feature increase punters’ stakes at no extra cost. The Neds disclaimer is that punters are eligible for only one bet boost per day, but Neds clearly indicates that there will be times when extras become available.
All the bet types that could be expected are there for use.
There is room for expansion where sports are concerned. Major codes have fewer markets than other bookies, but we often find ourselves asking if over 200 markets on some footy games are truly necessary, or even if anyone ever actually uses some of the bizarre exotics.
Plenty of international codes are well presented and numerous.
Neds Online Banking
There are plenty of funding and withdrawal options, more than enough. Neds offers its own affinity debit card, something other bookies have and by far, the most convenient for any monetary management functions.
Neds Sign On Bonus
A $100 maximum first bet match is touted by Neds. We could not find any restrictions on this bonus on the Neds FAQ pages, which are excellent, by the way. We would not expect this to be the result of an oversight by the website developers and we would approach the issue from the perspective that Neds is subject to the limitations commonly placed on all Northern Territory licensed agencies.
Of more use to the majority of the punting population will be account specific Bonus Offers that will automatically be added to accounts as they are earned and include information about the specific details of a qualified bonus.
Neds Odds and Margins
A new bookie will pull some stops with markets that represent bargains when compared to the older operations. Neds does that well. They also have many markets where comparable odds will be found and some where they will be trying to cover some expenses.
That is simply the nature of a for-profit business. Shopping for the most advantageous odds is part of the appeal of online wagering, so click away and find the best Neds deals. It goes without saying that Neds brought experienced experts aboard for this aspect of the agency, so do not expect to be shocked in any way.
We have no information concerning Neds margins, but as that data becomes available, it will be widely disseminated. At the risk of sounding redundant, it would be difficult to expect Neds to do anything with margins that would put it at a disadvantage against the other bookies.
We were happy about this latest development to Australian online wagering. We can finding nothing about which to experience qualms about Neds and we will attend eagerly to stay abreast of any new developments. We are especially anxious to see what happens when the AFL and NRL resumes next fall.
With Live Betting and many of the other features that have come to be expected, about the only thing we found missing was audio and video streaming of racing or sports, but that would never be a negative to the extent that we would shun Neds or another bookmaker we found appealing.
Punters can take all that money they made from Winx and enjoy live punting for a modest risk.
Neds is certain to evolve rapidly, but they are already at a point where they can deliver an excellent online wagering experience. They can be contacted in a variety of ways, including chat, so an expenditure of no more than several minutes will supply any details a prospective Neds client might want to discuss.
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