Since its launch in 2017, the Neds operation has continued to grow and evolve, with the biggest change being that Ned Shannon sold to Ladbrokes in November 2018. Punters will easily observe that both sites have identical odds and markets, but it seems to be the Ladbrokes way to operate its acquisitions as separate entities.
There is no doubt that Neds is backed by knowledgeable industry people in all aspects of the operation; Shannon knows the business and knows the importance of reputation, so at worst, Neds is a reputable agency.
While little hard data exists about Neds at the moment, we propose to cover a few of features of this relatively new agency and supply a few of our impressions. Read on to learn more about Neds’ website and mode of operation.
Neds has a refreshing new look without sacrificing function.
They have stuck with the tried-and-true three-column layout. Punters with online accounts with other bookmakers will be exploring the Neds website within seconds; someone completely new to an online bookmaking website will have an encounter similar to visiting any e-commerce website for the first time. A few minutes to take in the lay of the land and off you go.
We tested the Neds website with two browsers on our mobiles. No issues with that connection method worth mentioning. We ourselves often take that route, rather than devote phone memory to storing an app. In the case of Neds, we had to take that route, because our relic of a smartphone does not meet the Android 4.4 or higher requirement of the Android app.
That took us aback ever so slightly, as other bookmakers’ mobile app support backwards compatibility and work with our phone. Given our knowledge of the industry, overlooking the fact that we had no clue Neds was about to de-cloak, all it will take is a couple dozen potential clients pointing this out during any contact with Neds for the situation to be addressed.
Neds has mobile apps for iOS, Android and Windows operating system devices. Something for everyone.
While there are many similarities with other online websites, with the sport and racing menus as the left-most column, markets in the centre and bet-slip on the right, there seems to be more unoccupied space, which feels good. Clear menu options make filtering down to the desired level efficient.
Neds has been offering mobile wagering via Android and Apple apps. We rely on others to give us their view on bookie apps and the consensus seems to be a collective stamp of okay-ness. That is not surprising, as mobile wagering apps are mature and commonplace, so there is no reason to expect otherwise from an outfit such as Neds.
The Neds website is well deployed for mobile wagering, which is our preferred method for small screen wagering. We found it easier to navigate in landscape mode, but that same is true for most mobile versions of websites and represents our preferences more than anything else. We operated equally well when using the Neds mobile website in portrait mode.
Neds is pretty keen when it comes to the area of online promotions.
Bookies offer promotions to get punters to visit the site, stay on the site longer and possibly wager more. Nothing amiss there, as in the world of internet marketing, the term “guest engagement” is used to refer to tactics that keep visitors onsite longer. Neds is no different, nor should they be.
The following is a snapshot of what Neds was offering on our most recent log in and since we are primarily a racing website, we focused on Neds racing promotions.
Like other bookies, the promotions on Neds fall into the category of special events and ongoing promotions.
Neds was offering Bonus Back All Races for an upcoming meeting at Morphettville. Unlike others, though, Neds was offering to refund a fixed win bet that ran second, not just on The Goodwood, but on every race of the meeting.
For punters interested in other tracks, Neds were offering a similar promotion for the first race at another meeting. This, too, is common, as bookies need to have punters active over the course of a meeting and not only wagering on the feature races. This promotion was offering $100 in bonus bets for a fixed win punt that runs second or third.
Neds had a greyhound promotion, but we will leave that to the punters who back the dogs.
Other racing promotions included one aimed at encouraging new clients to make their first race wager, with a bet match of up to $200 in bonus bets for punters taking their first racing plunge with Neds.
We saw two sports promotions, once of which was geared toward soccer.
The one that caught our attention, however, was directed at the burgeoning code of eSports. There is no doubt other bookies are promoting eSports, but Neds eSports promotion was available for every match, regardless of where it is being held. This promotion was similar to many we have seen from the regard that it was for a four-leg multi bet that would refund a $50 bonus bet if one of the four legs were to fail. A $50 bonus bet might be small consolation to someone holding a bet slip that was achingly close to filling, but small consolation is better than no consolation.
Neds Betting Markets
Neds had done a good job by supporting all the racing codes with all the key features necessary for convenience in locating markets and quickly entering single or multi bets. Even though they are relatively new, they have jumped on with a complete racing interface. It is as though they have been around for years, which does not surprise much in light of how well racing codes were covered on Shannon’s Bookmaker.com.
The chief racing feature of Neds is Bet Boost, a logical evolution of Ladbrokes Odds Boost. The difference is that Neds feature increases punters’ stakes at no extra cost. The Neds disclaimer is that punters are eligible for only one bet boost per day, but Neds clearly indicates that there will be times when extras become available.
All the bet types that could be expected are there for use, though there is room for expansion where sports are concerned. Major codes have fewer markets than other bookies, but we often find ourselves asking if over 200 markets on some footy games are truly necessary, or even if anyone ever actually uses some of the bizarre exotics. In any case, plenty of international codes are well presented and numerous.
Neds Online Banking
There are plenty of funding and withdrawal options, more than enough. Neds offers its own affinity debit card, something other bookies have and by far, the most convenient for any monetary management functions.
Neds will take deposits from credit cards, POLi, BPay, flexipin and PayPal. Apple Pay is now also available. Withdrawing funds is so simple that Neds provides a simple five-step process that duplicates step two as step three, so it is really a four-step process that requires just a few clicks or taps. It typically requires about one to three days, depending on the punters’ bank.
The best option, beyond PayPal, in our view , is the Neds card, which supplies instant access to winnings and can be used anywhere where MasterCard is accepted.
Neds Odds & Margins
A new bookie will pull some stops with markets that represent bargains when compared to the older operations. Neds does that well.
They also have many markets where comparable odds will be found and some where they will be trying to cover some expenses. That is simply the nature of a for-profit business. Shopping for the most advantageous odds is part of the appeal of online wagering, so click away and find the best Neds deals. It goes without saying that Neds brought experienced experts aboard for this aspect of the agency, so do not expect to be shocked in any way.
We have no information concerning Neds’ margins, but as that data becomes available, it will be widely disseminated. At the risk of sounding redundant, it would be difficult to expect Neds to do anything with margins that would put it at a disadvantage against the other bookies.
This bookie has one of the better FAQ sections we have seen. There is information there to supply answers to questions that someone might actually ask.
Live telephone support is available all day, every day and is not limited, as are some bookies, to business hours. There is a dedicated line for phone betting, which some 10 years into our involvement with reviewing online bookies, is still the only way to make in-play wagers in Australia.
There is an online form for email support and our sources tell us that Neds is good about replying. We would like to see chat offered, but there are times when we view chat as a curse as much as a blessing.
We were happy about this latest development to Australian online wagering. We can find nothing about which to experience qualms about Neds and we will attend eagerly to stay abreast of any new developments.
With Live Betting and many of the other features that have come to be expected, about the only thing we found missing was audio and video streaming of racing or sports, but that would never be a negative to the extent that we would shun Neds or another bookmaker we found appealing.
Neds is certain to evolve rapidly, but they are already at a point where they can deliver an excellent online wagering experience. They can be contacted in a variety of ways, including chat, so an expenditure of no more than several minutes will supply any details a prospective Neds client might want to discuss.
We would not hesitate to recommend this bookie to anyone who wants to confine their wagering to one bookie, but Neds would certainly function admirably for punters who like to shop odds and markets for the best deals and the best entertainment value.