PlayUp launched in 2019 and is Australia’s best-fixed odds provider. What are their pros and cons and how user-friendly is their website? Read on to get the full review.
- Australian Owned And Operated
- Excellent Customer Service
- Fast Betting Platform and Mobile App
- Best Fixed Odds Provider
- Best Tote & Starting Price
Competition and survival of the fittest dictate that the Australian online bookmaker environment shifts on a routine basis. Some of the more recent contractions involve the latest bookmaker to join the battle for Australian punters’ attention and money: PlayUp. Join PlayUp >>>
Here is our review, subject as always, to the frequent change that seems to be increasing, rather than slowing down.
PlayUp Website & Mobile Platforms
We were impressed on our first two visits by the easy on the eyes, no-nonsense dark grey, green, white and black colour scheme. The PlayUp website does not look like something that is being made up as they go along, though they do have some room for growth and improvement, but the same could be said of any other bookie and for that matter, most other websites.
The website does use the traditional three-column arrangement, with the left column devoted to the significant leagues and codes, the centre column for odds and the right for the betting slip.
PlayUp offers mobile betting apps for Android and iOS, but the mobile version of the site seems to function in a way that meets and exceeds reasonable expectation. We prefer mobile versions over platform-specific apps, but that is simply a preference and not intended to dissuade iOS and Android aficionados from the PlayUp apps.
If we were to make the decision to join PlayUp strictly on the basis of our view of bookie websites, this bookie would be a strong candidate for us.
Odds and Markets
PlayUp is surprisingly competitive for a newer bookie, which is not always the case. When Neds was new, before they were acquired by Ladbrokes, it was not rare to see a sizeable disparity between them and the older bookies. PlayUp has recognised this and come out of the barriers with odds that everyone can appreciate.
One place PlayUp’s competitive odds were evident was the Thoroughbred futures market for the All Aged Stakes at Royal Randwick. During the Pre-Noms for the race, PlayUp was better than Neds and Ladbrokes by a remarkable 20 cents for the favourite. There is a chance that the favourite in the Pre-Noms might not actually participate in the race. In this instance, PlayUp will refund bets placed during this period.
For a look at how PlayUp stacks up for a soon-to-jump event, we switched over to the popular NBA betting market and randomly chose an upcoming match between the Cleveland Cavaliers and the Chalotte Hornets.
Again, the edge went to PlayUp compared to Ladbrokes and Neds. Considering that Neds have been around since 2017 and Ladbrokes offered markets on Moses and the Israelites crossing the Red Sea ahead of the Egyptians, it was refreshing to discover that PlayUp was the head of the pack.
Finally, we had a look at the AFL for a match between St. Kilda Saints and Richmond Tigers.
Again, the edge goes to PlayUp for the win betting. It was not the wide disparity we found for the racing future described above, but it was the sort of thing any bargain-loving shopper would appreciate and over the course of time, small differences make for bigger dividends that accumulate over time.
PlayUp had plenty of AFL markets as well, something punters who like to use to hedge, for example, backing an under with small bets on the more exotic markets to provide some insurance against a win by the favourite, although in the example we used, betting on St. Kilda to beat Richmond seems like putting fire to money. Join PlayUp >>>
PlayUp Racing Codes
PlayUp seems to have good coverage of the racing codes with fixed odds provided on the day of the race. We actually see an advantage to this, as fixed odds all-in betting can be hazardous to wagers on runners that are scratched in the final days before a race.
Admittedly, this is an unscientific and limited comparison, but the conclusion might be that PlayUp is equal for racing, but lags a bit for sports. Since they first turned on the lights and opened the doors, they have narrowed any gaps in prices that might have us comparing other bookies.
The primary racing offerings are for New Zealand and Australia, but recently, we have seen racing for Hong Kong, the Philippine Islands, several European countries, England included, as well as Japan and South Africa. Bookies often add racing codes as their growth permits, so this is not surprising.
PlayUp Win, Place, Each Way, Quinella, Exacta, Trifecta and First Four wagering types for racing. There is no race commentary available, but the PlayUp form guide is a valuable source of information that takes race punting from hunch and educated guess to punts that have a sharp edge.
Deposits and Withdrawals
The minimum deposit is $10. Online bets require at least one dollar. While telephone betting is offered, the minimum bet jumps to $10.
PlayUp accepts deposits via credit card, EFT, BPAY and POLi. That should be adequate for most people and they might add some other methods in the future.
For withdrawals, funds from a credit card must go back to the same card, which is the industry standard. Winnings above the amount deposited by credit card can be made directly to a bank account.
Online chat and email are the other routes for customer service, so PlayUp has those covered. The typical experience is that PlayUp will respond to emails and join chat requests in a timely and effective manner, which is obviously the factor of being an Australian owned, Australia based company.
With the fierce competition and choices Australian punters find when examining bookies,
PlayUp seems nimble and quick to respond to suggestions and punter reviews, something a newer bookie enjoys an advantage in when it comes to adapting to the ever-changing realms of sports and racing.
PlayUp does offer in-play wagering all throughout the week. The service is available for 17 hours each day, from 7am until 12 am (midnight).
We keep waiting for Australia to move to online in-play wagering. We have been waiting for 12 years so far, with no end in sight. It does seem counterintuitive that the governments, which collect a healthy slice of the pie, especially from racing punts, still seem to have a dim view of online in-play betting.
Like many bookies, PlayUp have plenty of promotions running through out the year so be sure to re-visit the website on a regular basis. Hard to fault a business of any sort for doing what is necessary to grow the brand. Our view is that PlayUp promotions are very exciting and make it worthwhile to visit the website frequently, especially when there is a major event in the offing.
Our recent visit to PlayUp showed a good selection of promotions. Racing promotions comprise the bulk of these and most of those built upon things PlayUp does as a matter of course.
Unlike when we first reviewed PlayUp, less than a month after the bookie launched, there is now a bit of history on which to form a conclusion.
Many punters will appreciate that PlayUp is 100 percent Australian owned, the website loads quickly and is reasonably intuitive to use, customer service seems to be efficient and punters can set limits for three time frames for deposits, spend and loss.
The wagering interface seems speedy at loading pages. Beginners will feel comfortable navigating and the old-timers will find zero challenge in moving between PlayUp and any other bookie membership.
Bottom line, the positive aspects of PlayUp are enough to have us say that this a bookie we can recommend with confidence.
We will be observing as time goes by - it is obvious that PlayUp will be changing as it evolves - but as of this moment, it would seem that PlayUp is reputable enough and stable enough to earn a recommendation as a stand-alone membership, or as part of a collection of online bookies.