The ex-Queensland runner received heavy backing before the jump and started the race as a $2.40 favourite despite receiving a wide in the barrier in the draw earlier in the week.
He had to work early in order to get a front running position and eventually found himself in third place just one off the fence.
Knowing that he was riding the superior horse, jockey Brett Prebble began to pour pressure on long time leader Delphi who quickly crumbled before the home turn, leaving Incentivise to travel into the home straight alongside Persan.
What happened next had to be seen to be believed as Incentivise kicked through two or three more gears and cleared out from the chasing pack around the 300m mark and was four lengths clear before he hit the 50m mark.
Nonconformist gave chase to Incentivise late but the Moody runner looked to have more in the tank and held the field comfortably.
The run was huge when you consider the extra ground Incentivise covered at the start as well as running three wide around the final turn.
The win saw a significant shift in betting for the Melbourne Cup as Incentivised moved from $5 into $2.50 to win the race that stops a nation.
After the race, managing owner and former trainer of Incentivise, Steve Tregea confirmed it was full steam ahead towards the Melbourne Cup now after the staying freak was nommed for the Cox Plate in the week.
Tregea confirmed it was merely insurance incase the Caulfield track had been to heavy.