Betfair: The Internet has caused profound, fundamental changes on how sports wagering is conducted
UK based Betfair has, for the past 10 years, been a popular online destination for placing wagers on all manner of games and sporting events.
It is currently possible to bid on the entire gamut of sports, no matter where or when those events are taking place.
Although it has taken generations, society, cultures and particularly governments, have adopted the philosophy that gambling is a deeply embedded desire of the human psyche.
This has resulted in a more pragmatic, realistic acceptance of the idea that rather than expend and waste monumental energy and monetary resources in a futile attempt to quell gambling.
These attempts at which simply resulted in gambling becoming the province of organized criminals who quite astutely saw the potential for profit from providing a service desired by a large populace, it would be much better to regulate and tax gambling with the notion of generating revenues for worthwhile societal goals.
Australia and the motherland were ahead of many other countries in reaching this conclusion.
The advent of the Internet supplied a prime opportunity to meld technological advance was already established desire for the services bookmakers provide.
One such world wide web company that supplies Internet-based wagering service is Great Britain-based Betfair.
Betfair claims to be the pioneer of Internet gambling and one of the world's largest. Launched in 2000, they list over 3 million customers and conduct operations in 17 different languages. One interesting statistic is that they conduct in excess of 7 million transactions a day, a total that surpasses that of all the European stock exchanges combined.
Betfair claims the distinction of innovating the practice of the permitting customers to bet against each other, select the best odds and eliminate the traditional bookies from the equation.
All this is accomplished in over 99% of instances with a transaction speed of under one second.
Betfair offers an extensive menu of sporting events and casino games to whet every appetite.
Betfair's racing page gives users the option of filtering horse racing wagering opportunities by country. Selecting Australia takes customers to a page where they can choose between thoroughbreds and harness racing, as well as the greyhounds for any so inclined.
This page also shows all upcoming events, as well as recent results. Users can also watch live video, stream radio race calls, or even obtain a mobile application for smart phone wagering.
The Betfair site offers registered members frequent incentives to sweeten the pot.
With so much available at user's fingertips, it is inevitable that live attendance should decline, but those that enjoy the buzz and spectacle of a day at the course can use Betfair to their advantage.
Think how much more attention could be paid to the atmosphere and how it would be possible to place wagers for a full meeting in advance without the distractions, yet still have the opportunity to adjust positions should events and conditions dictate such.
Betfair has acquired a trustworthy reputation for laying out the rules in plain language and conducting operations in an atmosphere of transparency.
True, any wildly successful enterprise will attract its share of detractors. There was some controversy regarding Betfair's in-play offerings, where critics pointed out that artificially delayed results could lead to punters placing wagers on already decided outcomes.
The important conclusion to be reached would be that anyone considering wagering online, either exclusively or as an adjunct to other avenues should apply appropriate diligence to ensure a thorough comprehension of the consequences of their actions.
Most will find that exercising this diligence will permit them to have a pleasant experience with Betfair and enjoy its many benefits.