One of the latest to enter the sports betting and horse racing arena in Australia is Bookmaker.com.au. The Brisbane based bookmaker offers a variety of online betting services, which includes racing, sports, and novelty bets.
Bookmaker.com.au has geared its offering to local punters, by which we mean Australia and New Zealand and some punters prefer to think they are wagering with a bookie that understands the local market. At the same time, Bookmaker does offer a wide range of international markets, both large and small, so punters are not restricted geographically in that sense.
The website operates under the Ladbrokes brand and the form guide for racing is identical. It is not the greatest going, but it is adequate. We never recommend any bets, especially not on racing, but the comments under the form section for any runner with any bookie should be taken with a grain of salt. Ladbrokes took over as an easy route to enter the Australian wagering market.
The Bookmaker.com.au’s website has acquired appropriate licensing and is regulated by the Norfolk Island Gaming Authority.
Range of Sports
Bookmaker.com.au offers a healthy selection of sports betting which includes all major Australian sports. The website also covers the best in thoroughbred racing in Australia and New Zealand along with other major international meetings. The site covers many different sports - especially when it comes to sports like AFL, Rugby League, Baseball, Basketball, Rugby Union, Tennis and Soccer.
For the ultimate betting experience, Bookmaker.com.au offers a user-friendly and well laid out website with plenty of betting tips and advice from experts. Bookmaker.com.au’s website is divided into three sections, with users able to choose from racing (thoroughbred, harness and greyhound), sports and novelty.
Ease of Access and Design
Bookmaker.com.au’s design, layout and presentation of the betting odds are very professional, unique and easy to use. The brand has a very well-conceived website, which is easy to use and navigate. The landing page at bookmaker.com.au shows racing first off. Then, Like many other bookies, the site shows upcoming events according to the time remaining before a start.
The website uses the familiar three-column layout. Punters with multiple bookmaker accounts will find it easy and intuitive to switch between bookies and the layout has worked for years, despite some attempts to reinvent the wheel. New users, even those who have negligible levels of online punting experience, will find themselves up and running in short order.
This bookie has a mobile version which seems to function quite well, but we found ourselves wondering if the predominantly white and grey colour scheme would be viewable in bright light conditions. Also, while there are also mobile apps for Android and Apple devices, we tend to gravitate toward mobile websites for various reasons - one of which is that it seems redundant to use an app when the mobile version of the site functions as well as it does function.
Some punters will appreciate the ability to save some preferences and use those preferences to take advantage of the Quickbet function, which permits the bet slip to be skipped, or used in conjunction with one another.
Overall, the wagering interface offered by Bookmaker.com.au meets every expectation we impose for online bookie evaluations. Our subjective view is that when it came time to enroll, verify identity and fund a wagering account, the process for this bookie was the smoothest and easiest we have encountered. Many will appreciate this and many of those will be people who have run into roadblocks with other bookies.
Types of Bets
Apart from straightforward bets such as win and place, punters have a choice of quinellas, trifectas, exactas, and more. Other popular betting products include Top Fluctuation, fixed price betting, and best tote. Bookmaker.com.au offers very competitive odds for betting on racing and sport.
Betting Products Offered:
Best Of The Best. Best of the best is the highest odds paid of the three main Australian totes or TopFluc.
Bookmaker Tote. Highest paying price from the Victorian or NSW totes.
TopTote. Best price from the three main Australian totes.
MidTote. Middle tote is the second highest paying tote from the three main Australian totes.
MidTote + 5%. Middle tote is the second highest paying tote from the three main Australian totes with a 5% bonus added to the price.
Fixed Price. This is the Bookmaker.com.au’s price at the time you place your bet and will not change.
TopFluc. The top fluctuation price is provided by the Australian Price Network (APN). All bets to obtain Top Fluc betting must be placed 35 minutes prior to the race.
Best Tote or SP. This is the best odds of the three main Australian totes or official SP, whichever is higher.
Pick Your Own Odds. To get even a better price on a horse you can increase the odds by picking the margin that it will win by. Exclusive to Bookmaker.com.au. Very easy to set the exact margin and odds you want.
Place Picker. Your chance to win up to $1000 in bonus bets daily. Choose a runner to place in each race at either the harness, thoroughbred or greyhound meeting for your chance to win up to $1000 in bonus bets every day.
Protest Payouts. Any protests against the 1st horse to finish that is upheld, Bookmaker.com.au will pay both the interim winner as well as the official winner.
Past the Post Payouts. No waiting for correct weight. Bets are paid on all Australian racing (Thoroughbreds, Trots and Greyhounds) shortly after interim dividends are available.
Favourite Versus Field. This type of bet almost makes race punting very similar to head-to-head betting on a sports fixture. If there is a field of 10 in a Thoroughbred race, punters can back any of the other nine to beat the top line. We feel compelled to mention that a favourite wins about 1/3 or the time, so a Favourite Versus Field bet implies a 2/3 chance of a winning punt, albeit at lower dividends that all-in-fixed-win betting. We also must mention that anyone who might have tried this bet type when Black Caviar or Winx was racing would have had about 58 losing punts, but that’s racing.
Punters have plenty more to look forward to as the new bookmaker continues to introduce a variety of betting products.
Bets can be placed online at bookmaker.com.au and by phone. The bookmaker offers prompt telephone services with customer-friendly staff to make your betting experience as smooth as possible.
The maximum payouts per day are between $10,000 and $50,000, per sport. Members have the privilege to apply for credit levels between $200 and $5,000. They also welcome bets as low as $0.50.
It’s worth mentioning that Bookmaker.com.au has added to its funding options over the time we have followed the site. The current list includes, along with credit cards, PayPal POLi, BPay, and flexepin.
The site offers a Bookmaker branded card, which is our choice for accessing funds, simply because of all the options these types of cards offer.
Bank transfer is the other option. Bookmaker has no fee for this method, but the accepting bank might charge you.
Bookmaker.com.au is sometimes dinged for not running as many promotions as other bookmakers do. That seemed to be the case on our visits to the website, but without constant checking, it is impossible to say whether this bookie lags in promotions, or we simply picked the wrong time to look.
There has been more than one instance of the number of promotions on any bookie website changing overnight. The key takeaway here is that promotions are entertaining and anyone with a Bookmaker.com.au membership will want to check in at least once per week to see what promotions are on offer.
Odds and Markets
As a bookmaker selection criterion, odds and number of markets has gradually assumed less significance for us. We like a bargain as much as the next bloke, but backing a loser for any price basically negates the small variances we have observed over the course of the past 12 years of looking at bookies through our particular lenses.
There are some occasions where a bargain quote might find a Thoroughbred offering a little more on one site over another, but as our years of reviewing bookies has proved, over and over again, the difference from one bookie to the next is seldom so dramatic that we would call one agency and ask for our account funds back in order to join another bookmaker.
Bookmaker.com.au fits this observation in both odds and number of markets. We are blue-collar types. Race punts are typically all-in win or each-way bets. We seldom venture outside head-to-head bets when it comes to professional sports, but we fully realise that there is an entire category of punters who adore some of the exotic prop bets, such as first try scorer, first goal kicker, quarter and half markets and all the other variations for which bookies post markets.
All the deposit options are a plus. The nice website and mobile wagering apps supply our strongest argument for a Bookmaker.com.au membership. The financial backing of Ladbrokes, if needed, offers keen reassurance that Bookmaker is a legitimate operation and has the money to pay winners. Low minimum funding requirements and low minimum wager amounts are very appealing with this bookie.
The Bookmaker branded Visa card is ideal for funding. These cards are one of the first things we look at when considering a bookie.
Some might view the fewer promotions offered by Bookmaker as a drawback and we can appreciate that viewpoint.
We would like to see them add the QuickCall feature for live betting, as this facilitates in-play betting on live events, but if history has shown us anything, if the feature proves popular, it is rapidly adopted, so Bookmaker may one day offer the ability to avoid holding for an agent while trying to get an in-play punt on.
Bookmaker is a little above the average in terms of bookmaker margin, but when margins across all the bookmakers are examined, only high-frequency punters need pay heed to margin.
For that matter, there are two types of margin:
One is the amount you see deducted from winnings. The unseen margin comes about when bookies lower odds to account for the seemingly endlessly increasing level of taxation to which the bookies are subject.
The other thing frequently mentioned in conjunction with Bookmaker.com.au is that this bookie does charge a dormant account fee. It is not high, but most bookies have eliminated this sort of fee as it is very antagonistic to punters and bad public relations.
Our view of bookmaker dormant account fees has always been to question why someone would go to the exercise of setting up a betting account, and then not make wagers. Apparently, there are people with so much money that they cannot keep tabs on where it all has been spread around.
Customer support is available every day between 8am and 11pm (AEST) except Sundays, with the hours reduced to midday – 10pm. They can be contacted on 1300 123 888 or email. Their postal address is 794 Gympie Road, Chermside, QLD, 4032.
The website, mobile website and dedicated device apps offered by Bookmaker.com.au are enough to convince us that this bookmaker is worthy of consideration as a single source, or as part of a multiple bookie approach to punting.
Having a giant such as Ladbrokes behind the scenes gives us confidence that Bookmaker.com.au is trustworthy, but even before Ladbrokes took control, Bookmaker earned a solid reputation for ticking off all the boxes in terms of the features, prices and everything else that plays a role in evaluating a bookie.
The online bookmaking industry is fiercely competitive. Any bookie that falls behind is left behind and thus far, at least, Bookmaker.com.au is keeping pace with the competition.