Sportsbet Launches Take A Break Campaign
Following the recent launch of Take A Break – an industry first responsible gambling product – online bookmaker sportsbet.com.au has commenced a month long advertising campaign to drive community awareness.
Take A Break is a self-service responsible gambling product that allows customers to choose when and how long they take a break from wagering.
Whether it is a Friday night out with friends, an entire weekend or for extended periods of time such as 6 months or 5 years or permanently, punters can Take A Break for as long or short a period as they wish.
The campaign will be shown across TV, digital, social and radio platforms including presence on Channels 7, 9, 10, 7Mate, 11, Go! and One, regional networks WIN, NBN & Prime and radio stations 2GB, NOVA, Triple M, 3AW and SEN.
Click here to see the ads – https://youtu.be/kwZWLSkF458 & https://youtu.be/qIQ-9h_t0lg
“Take A Break is an innovative new product and we want consumers to know about it and the other responsible gambling services we provide,” said sportsbet.com.au’s Marketing Director Barni Evans.
“We know our customers appreciate and use our Responsible Gambling tools. Thousands of customers have set a limit on how much they can deposit into their account over a set time period, so we expect Take A Break to be similarly popular.”
“We’ve seen an encouraging uptake of Take a Break prior to the campaign. There’s no doubt the ads will have the impact we’re aiming for and drive the message that wagering should be fun and conducted responsibly.”
Specific programs where Take A Break messaging will feature include Nine’s Summer of Cricket, Evening News on Seven, Nine & Ten, The Project, The Block, Top Gear and The Big Bang Theory as well as a raft of other general programming, including movies, targeted at men aged 18-54.
Take A Break will also receive heavy presence across Sportsbet’s mobile and desktop platforms and social media channels.