Pegasus World Cup Invitational Seizes Title of World’s Richest Horse Race
What to do to promote a thoroughbred race that bills itself as “the world’s richest thoroughbred race,” yet lacks the cachet of “the race that stops a nation?”
You get the Irish Muhammad Ali, Conor McGregor, to do the promoting, of course.
McGregor has signed on to promote the $12 million Pegasus World Cup Invitational to be held at Gulfstream Park at the end of January.
What’s that, then? A $12 million dollar horse race? Ignoring the exchange rate, a race double the value of the Melbourne Cup? Could they have set the value of the race at $10 million and used the other $2 million to purchase some proper turf?
Twelve horses will compete on a left-handed dirt track over a distance of approximately 1,800 metres. Horses of either gender, so long as aged four years and above are eligible.
In order to qualify for one of the 12 slots, owners had to ante up $1 million.
Coolmore Stud, the Ireland-based world’s largest breeder of thoroughbreds, purchased one of the slots, and then resold it to Juddmonte Farms, a Kentucky operation owned by a Saudi Arabian prince. The Australian branch of Coolmore is where nine-time leading Australian sire Danehill first started contributing his DNA.
Conor McGregor’s role in promoting the race includes a series of short tongue-in-cheek films where he declares that he will be code hopping from MMA to hooping. He could have claimed to be at least half of one of the horses in the race, had the promoters been able to find someone to be the front half.