Caulfield Stakes Grants Naming Rights to Ladbrokes
Do you remember when the Melbourne Cup was called the Melbourne Cup, rather than the Emirates Melbourne Cup? By the way, is it still called that?
We do not object to corporations inserting their names into the races, it generates revenue, a tiny smidgen of which wends its way along a tortuous, serpentine path that eventually makes its way to us. We would still watch the Cox Plate if it were to be called the Microsoft Windows 10 Cox Plate or the Google Maps Cox Plate.
The Melbourne Racing Club recently announced that the Group 1 Caulfield Stakes will henceforth be known as the Group 1 Ladbrokes Stakes thanks to Ladbrokes ponying up for the naming rights.
Better still, 1000 lucky Ladbrokes clients will get onto the course without paying the $55 admission fee those of us from the unwashed masses will have to pay to gain entry. The Ladbrokes banner is already prominently seen in the name of the Sandown racecourse, the Group 1 Blue Diamond Stakes and almost 20 other stakes races staged by the MRC.
Naming rights for venues and events is a trend that has been ongoing for many years and shows no indication of going away. The marriage of a major international bookmaker to a major thoroughbred race is one that makes logical sense from any number of perspectives.