After enjoying good results for well over 15 years in other parts of the world, Malta based Unibet ventured into the highly competitive environment of online wagering presented by Australia and New Zealand in the latter part of 2012.
Their trail to the southern hemisphere followed one blazed by the likes of Paddy Power, William Hill and Ladbrokes in that Unibet acquired an existing Australian online bookmaker, gaining an instant clientele and the all-important gaming license that was in the possession of Betchoice.
To date, they have done a good job of serving notice that they intend to be and grow as a force with which to be reckoned.
By making moves designed to appeal to existing Betchoice customers, punters who may be wavering in their allegiance to another bookmaker, those who are totally new to the online wagering game and those who will leave no stone unturned in the pursuit of advantages of any kind to make their punting more profitable.
That would seem to cover everyone, would it not?
Features and Benefits of Unibet Australia
Funds may be deposited via MasterCard, VISA, BPAY or POLi. To the plus side of the ledger, Unibet has no transaction fees from its end with any of these deposit methods.
Withdrawal of dividends is done via two methods: a credit to the funding credit card or an electronic funds transfer.
It is possible to forego the bet matching offer and set up an account with Unibet for as little as $10. Some of the online markets offered by Unibet will accept wagers of as little as $0.10. Telephone betting is supported at the $10 level, a critical piece of information for anyone contemplating telephone-only live betting, which is a fact of life for Australian punters.
As a kudo to Unibet and their realisation that they have a daunting task ahead of them to win over the allegiance of punters, they offer the benefit of no dormant account fees and a total lack of any turnover requirement for deposited funds - Free Bets Offer
The Australian dollar is the only accepted currency by the Unibet Australia branch, and English is the only language supported.
Regarding odds, it would appear from a random sampling that Unibet is in line with its competitors. They are fractionally higher on some popular markets, lower on others, equivalent on the majority and subject to the fluctuations that one would expect from any bookmaker adjustments that are made as markets develop. Their margins do appear to be higher than some and lower than others, and overall, slightly above the national average, but not alarmingly so. Join Unibet Here » »
Sports and Racing Markets
Unibet Australia, with but a few exceptions, focuses exclusively on sports and racing and is also apparently dedicated to home events.
This would seem to be a holdover from the Betchoice days and it is one that would seem to be positively perceived. Major international sports and major races do, of course, receive more than adequate attention, so anyone basing a decision on that criterion alone would not feel compelled to eliminate Unibet on that basis.
One unique feature of the sports offerings is that Unibet does offer domestic football leagues other than A-League.
Racing punters will find all three codes well represented on the racing section of the Unibet wagering platform.
Like many of the online bookmakers, the design of the website interface has many common characteristics. Sports are listed alphabetically on the left side of the page, markets and odds occupy the central region and the betting slip is on the right side of the page. It is not as though this is the result of a deliberate collaboration of bookmakers, it is simply such an effective design that changing it merely for the sake of being different would serve no useful purpose and might even serve a negative one.
There are plenty of shortcut links that make it even easier to sort through the thousands of markets offered by Unibet and many useful features to the wagering interface that make it suitable for first-timers and great for punters who maintain accounts with two or more bookmakers for purposes of comparison.
Many punters will appreciate and take advantage of the live video and audio streaming that Unibet serves up for selected markets.
Unibet does, of course, have a worthy offering for those punters who like to take their wagering mobile. They have a dedicated, mobile-friendly website separate from the main site. This approach allows them to offer mobile betting without the issues of developing separate applications for iOS and Android systems, which many might consider an elegant win-win setup for Unibet and its clients.
At this juncture in its brief history as a part of the Australian online wagering market, Unibet seem to be showing that it has every intention of doing whatever is necessary to secure its place. They have used their prior experience to advantage and it would also seem that they have retained some elements of Betchoice in order to ease the transition for existing clients.
They offer plenty of promotions for both sports and racing to maintain a high level of client interest and to drive client web traffic to their website.
It will be quite interesting to watch Unibet as they continue to explore the unique aspects of the Australia and New Zealand online punting scene.