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Sportsbet Bookmaker Review:

Being Australia’s first licensed bookmaker, Sportsbet has a lot of experience in terms of what makes a punter grin. Read the full review to learn what our racing experts thought of Sportsbet promotions, Sportsbet signup and login, layout and various bet types.

Sportsbet Pros

  • Superb Website & Mobile Apps
  • Live Streaming
  • Consistently Good Odds
  • Huge Selection Of Domestic And International Markets
  • Top Shelf Live Customer Support
  • Multiple Funding And Withdrawal Methods

Sportsbet started in 1993 as Australia’s first licensed bookmaker. Any old enough to recall the internet in 1993 recall agonisingly slow dial-up connections of dubious reliability, but this is today, where broadband and mobile phones provide access in terms of nanoseconds.

Matthew Tripp bought Sportsbet in 2005 for almost nothing. He expanded Sportsbet from a number of employees that could be counted on one pair of hands, to a degree where the company was perfectly poised to play a major role in the societal shift from betting in person to betting on the phone and online.

As of 2012, Sportsbet could claim to be Australia’s largest corporate bookmaker.

The Australian operation is licensed by Norther Territory, but Sportsbet is for now owned by Flutter Entertainment, which is a conglomerate of bookies that span the globe, including names like Paddy Power, Betfair, TVG and FanDuel.

They cover almost every conceivable sports and horse racing code and just about anything else that anyone might consider worth betting on. Sportsbet AFL coverage is right at the top for online bookmakers and Sportsbet horse racing is comprehensively covered. Sportsbet cricket coverage is also up there with the best.

Sportsbet Login & Sign Up

Online bookies make signing up and logging in as easy as possible, within the regulatory parameters to which they must adhere, and Sportsbet Login and Sign Up is no exception.

The easiest way is to go to the website at Sportsbet.com.au, and then click on the yellow “Join Now” text at the top-right-side of the page. From there, new members can join using their Google credentials or fill out a short form with personal details, create a user name and finally, a password. Even a slow typer should be able to complete the Sportsbet Sign Up process in well under five minutes.

Future Sportsbet logins will require just the user name and password for members to be off to the races (or off to the sports).

Sportsbet Australia Website

We have been following and reviewing online bookmakers for more than a decade. After all that time, we have discovered that our top criterion for evaluating an online bookie is its website and mobile wagering platforms. Here are our impressions of Sportsbet’s offerings in that department.

We visit the Sportsbet Australia website often. Not quite daily, but several times a week. We have yet to encounter a problem with accessing the main landing page at sportsbet.com.au. Well, by that we mean a problem caused on their end.

We use a broadband connection of average speed on an older Windows computer. We use two 60-cm. diagonal high-definition monitors. In other words, our rig is not especially speedy or powerful, but we have never had to wait more than a second for any Sportsbet link or page to load.

The main page has one of those awful scrolling slide shows at the top. We find it extremely distracting, but if Sportsbet’s reason for having it is to get us inside, it works like a charm.

Sportsbet uses a subtle colour scheme with a medium grey background. The left column is a relaxing shade of blue, with Sportsbet Horse Racing as the second option in the column. After racing in the left column come sports. Punters have the option of viewing these as an alphabetical list or sorting to limit the results to upcoming events or live betting.

This column is also where all the Sportsbet Australia results can be found, along with some Sportsbet contact information for live chat. There is also an assortment of quick links, including one for Sportsbet Specials..

The centre column of the Sportsbet Horse Racing page has a grey background with sharp black and grey text. This is also where Sportsbet odds will be found, once a venue is selected.

The very top of the centre column offers easy access to a search function where it is easy to look for horses, teams and players, so this is one we often use to go right to our desired market. In that same area are filters for racing codes and an ability to see limit racing markets to domestic or international markets.

The right column, as with most bookmakers, is for the bet slip. It cannot be hidden as it can with some bookies, but that is hardly a hanging matter. A features of the Sportsbet bet slip worth mentioning is the automatic calculator that shows the potential dividend for a winning wager. The bet slip also makes it simple for punters who want to construct a multi bet.

Once away of the distracting scrolling slideshow landing page, we find the Sportsbet desktop web pages very appealing, which accounts for why we spend so much time on the site.

We very much appreciate that alongside the sports odds quotes, Sportsbet has a section for helpful information that includes things such as tips, previews and ladders.


Sportsbet Mobile Wagering

A trend we have noticed lately is that the bookies no longer splash icons for their Android and iOS mobile apps on every page. Sportsbet.com.au falls into that category, but Sportsbet does have mobile apps for Apple and Android devices. We have yet to find an issue with Sportsbet’s apps and it is simple to find Sportsbet download links with one or two clicks.

Our preference in all cases is to use mobile versions of bookie websites and in the case of Sportsbet, despite our declining vision and avoidance of smartphone tech, we can almost say that we could do most of our work on the mobile website.

At any rate, Sportsbet has top-notch mobile wagering platforms that punters who take the mobile path will enjoy immeasurably, over either a Wi-Fi or a cellular connection.

Sportsbet Odds and Markets

Sportsbet has not survived since 1993 without offering competitive odds. Here is a quick snapshot comparing Sportsbet odds and markets with those found on Ladbrokes. We chose one random sports fixture and one racing fixture.

Keep in mind that odds fluctuate almost constantly as events near the jump and that what is true one moment might be different the next. Also, be aware that what looks like a better price quote with one bookie could be negated by a higher margin.

An upcoming AFL fixture for Collingwood versus Richmond found Sportsbet quoting the Pies $2.29 to $1.63 for the Tigers. Sportsbet were offering 180 markets. Ladbrokes had it $2.25 Collingwood to $1.62 for Richmond, with 145 markets.

The edge belongs to Sportsbet, but to a degree that the average punter would consider inconsequential. Punters who truly need 145 or 180 markets for one footy game might be rarer than our boss offering to pick up the bar tab.

For Sportsbet horse racing, we picked an upcoming race at Ballarat that was soon to jump. Sportsbet was quoting the favourite at $4.50, while Ladbrokes was offering $4.20.

Again, edge to Sportsbet and in fact, of the horses in the race that had decent chances of winning, Sportsbet was better in every instance.

Our unscientific approach to this comparison is obviously affected by the limited sample size, but it could serve to point out that shopping for the best prices is something most online punters would agree is a big part of the appeal.

Suffice it to say that Sportsbet odds will seldom be anything other than competitive in almost every instance.


Sportsbet Horse Racing Bet Types

Racing punters are among the most creative when it comes to getting the best return on their punts.

Sportsbet recognises this and responds by offering every imaginable bet type. The list includes, but is not limited to, such offerings as Top Fluc, Top Tote, Midi Div, Fixed Odds, Starting Price and various exotics and multis.

The Sportsbet Help Centre has reams and reams of information for punters who would like a little extra help deciphering racing jargon. The intent of so many bet types, of course, is to reassure punters that it is not necessary to scatter wagers over multiple outlets in order to get the best return on a winning punt.

Sportsbet Sport Bet Types

We touched on this briefly above, so it is enough to say that Sportsbet has every conceivable bet type for sports, from the basic head-to-head and line betting to some exotic props that cover everything from quarter markets to how many times a certain footy player will be arrested during the course of a season.

Sportsbet Live Betting

Sportsbet has a multitude of live betting on offer. We grew tired of scrolling down to see them all. Of course, the number of markets will vary depending on the time of day. They have a dedicated phone line for live betting, so it is easy to get a punt on before the market has evaporated.

Sportsbet offers live streaming of some events, which is of particular value to punters who do not have broadcast subscriptions. Sportsbet live streaming can save hundreds of dollars that would otherwise go to broadcasters. Sportsbet live streaming is a great way to watch racing.

Sportsbet Promotions

Sportsbet has plenty of promotions of every type.

Sportsbet promotions span the gamut of sport and racing, but we always check what is on offer every time we visit the Sportsbet website to find the latest and most tempting choices for racing and sports.

Sportsbet Bonus Bet

These will vary with the time of year as to which races are eligible, but for the most part, Sportsbet bonus bets are awarded in the form of money back specials for a variety of circumstances.

For example, if a horse backed for a win finished second or third, Sportsbet will refund the stake on selected races in the form of a bonus bet, usually up to $50.00

Sportsbet Funding & Withdrawal

Sportsbet members can make deposits that are instantly available for wagering by choosing to use a credit/debit card, PayPal and POLi. For punters who remain mired in the 20th century, bank transfer and BPAY are options, but it will take overnight for a deposit made via BPAY and two to three days if bank transfer is used.

The bookie recommends bank transfer for withdrawals, but it is possible to withdraw to the funding credit card, PayPal and Skrill/Moneybookers.

They offer the Sportsbet Cash Card, which permits instant access to winnings and functions like a credit card that can be used for online and in-store purchases at any business that supports MasterCard.

Bookies offering this branded card feature automatically rise in our view.

Sportsbet Contact & Customer Support

We give Sportsbet high marks for having dedicated phone lines for racing and sports betting 24 hours, seven days per week. Live chat is available anytime the chat icon is displayed in blue in the bottom right corner of the screen and that is 24 hours, seven days.

One area where we feel Sportsbet Contact truly shines is the Help Centre that offers a wealth of information in an easy to navigate manner. There are 11 ways to sort the FAQ section and the FAQs actually provide useful information, something that cannot be said of all FAQ sections.



If we could have only one online bookmaker membership, there is a high probability Sportsbet would be our top choice.

It is not necessary to limit to one bookie, however, so we support Sportsbet as an essential service that would be a wonderful addition for any punter who enjoys shopping markets and looking for the best deals.