Launched in 2015, BlueBet has offices in Darwin and Sydney and operates under a Northern Territory Gambling Licence. Betting with BlueBet is 100% safe and secure; and operates 24 hours a day, 7 days a week on their cutting-edge mobile app and via the web at bluebet.com.au.
The following BlueBet review will offer some insights about this top bookmaker that could prove useful to anyone considering establishing a BlueBet Membership.
- Australian owned
- 24/7 operation
- Great promotions
- Superb website and mobile betting
- Recent addition of Live Streaming
- Fewer racing support features than some rival bookmakers
BlueBet is reputed to have some of the most aggressive racing odds in the Australian online bookmaking industry.
This BlueBet review was being prepared the day prior to some major racing at Randwick Racecourse in Sydney, so we thought we would put the claim of aggressive odds to the test.
Here is what we found when we used our BlueBet log in to check and do a quick odds comparison.
The first thing we have to report, lest we forget it later, is that when a computer cursor is hovered over a racing market, the BlueBet website supplies the name of the race. Other bookies have this, but not all of them, and we think they all should have this feature.
We picked the eighth race at the upcoming Saturday meeting at Randwick and were pleased to find the Group 1 All Aged Stakes on the race card.
The top three Fixed Odds bets on BlueBet were Forbidden Love ($4.60), In The Congo, ($4.80) and Mo’unga ($4.80).
We flipped over to Neds and found the identical prices for the top three.
Ladbrokes also had the identical prices.
We have been saying it for years. In an industry with such fierce competition for punter attention, where there are so many choices for punters, having odds substantially below the market would be a kiss of death. We only wish there was this many mobile phone providers from which to choose.
In short, everybody likes great odds and BlueBet has great odds for both sports and racing markets, but using odds as the sole determinant for bookie selection is not the best way to go about it.
Odds do form a significant part of the decision, but odds must be combined with other criteria in order to make the best possible choice for a primary online bookmaker membership.
When it comes to the number of sports markets offered, BlueBet does not have as many as some of its rivals, but it still has plenty. Far more than enough in our view.
BlueBet stack up quite favourably with rival bookmakers in terms of products offered, especially racing products, which is our focus here at Pro Group Racing.
BlueBet frequently add new products as they anticipate the needs of its members as well or better than some of the BlueBet rivals.
Here are a few of the more popular products.
Best Tote and SP – Punters have the assurance that their win dividends will be equal to the highest win dividend of all three Australian Tote Agencies and the best Starting Price. This product is available on races selected by BlueBet. It also applies to each way bets, with the dividend based on the middle price of the three Totes.
Win & Place Tote + 5 percent – BlueBet will pay a dividend above that of the Victorian Tab of five percent on the winnings from the race.
Live Betting – We might be too old and slow to punt a horse race during the running, but plenty of people are quite adept at this and Live Betting is one of BlueBet’s strongest products and this is true even though Australian law still mandates that live betting wagers be placed over the phone.
Multi Bets – BlueBet supports multi betting for any bet from two to 10 legs. The multi bet can be any combination of sports and racing bets.
Same Game Multi – A combination of single bets from the same match combined into a multi bet. True for this product and multis based on different events, odds accumulate and multiply for making a dividend that will exceed any dividend that the single bets would have earned.
Black book – A handy way of saving favourite runners from all three racing codes and receive an email or SMS notification when a runner from a punters’ Black book are going to be in a race.
Owners’ Reward – Owners who back their own runners receive the better of the best of the three totes or the best fluctuation.
BlueBet Blog – A vast source of pre-game and pre-race tips for all the major codes, such as Thoroughbred racing, all the footy codes, basketball, and cricket.
BlueBet Bet Types
Depending on how they are categorised, BlueBet have just about every racing bet type anyone could desire.
Win/Place betting – The most popular in terms of total number of wagers placed.
Exotics – Include Quinella, Exacta, Trifecta and First Four.
Win multiples – Doubles, Trebles, Quaddies and Super 6.
Multis – Can be for the race, the meeting, or any combination
Futures – BlueBet have Futures markets for major races, both Australian and international.
Jockey Challenge – BlueBet have Jockey Challenge markets for New South Wales, Victoria and Queensland metro jockey premierships.
Placecards – Similar to a Quaddie for the win, but for a runner finishing second or third.
Promotional Markets – Think of special markets for major races, such as the Melbourne Cup, The Everest, Cox Plate, and so on.
Other miscellaneous bet types – Odds vs. Evens, Head to Head.
BlueBet cover all of the different types of sports bets and they also include what are considered novelty bets. This includes politics, entertainment and other such markets.
One bet type for which BlueBet have gained a positive reputation is Odds versus evens, where horses with even saddlecloth numbers are matched against horses with odd saddlecloth numbers.
Betting on streaks is also popular on BlueBet.
BlueBet are the top innovators in Australia when it comes to new and unusual bet types. It is worth following them just to see what they will conjure up next.
BlueBet Promo Offerings
One promo that we still are asked about is a BlueBet sign up bonus. This is one BlueBet promo that will never be found. Sign up bonuses were prohibited by government regulation beginning in 2018.
A BlueBet log in is required to view all the promotions.
Our Experience with BlueBet
We have heard knocks about the BlueBet website, but quite frankly, we think it is a fabulous website. It is easy to look at. All the text is done in a large, clear font and we appreciate that the BlueBet site is simple and self-explanatory.
The best place to start is by directing a browser to the BlueBet URL www.BlueBet.com.au.
This opens the BlueBet home page with its relaxing blue, white and grey colour scheme.
The left column of the BlueBet three-column layout is for navigating to the Home Page, Racing, Sports arranged alphabetically, Popular Markets and culminating with links to BlueBet live chat, ways of contacting BlueBet and the BlueBet Help and FAQ section.
The centre column is one we truly appreciate.
For racing, this column uses black text in a white box, which is not rare, but what is rarer is that the markets were huge, as in; we were able to see them from across the room.
Punters can use the centre column to flip back and forth between sports and racing. We enjoy this feature, although we have heard some describe this feature as “simplistic,” and “lacking sophistication.”
That is too fussy by double in our view. The BlueBet website does everything anyone could need and very well in the bargain.
The centre column, when scrolled to the bottom, has the BlueBet phone for Customer Service, Racing and Sport. If it is simplistic and unsophisticated to make it easy to contact a bookie, we will accept that all day, as we have often been baffled at how hard some bookies make it to find a phone number.
The right column is reserved for the bet slip.
Clicking on any race market in the centre column opens a lovely page that shows win and place price quotes. Clicking one of those prices opens the bet slip. Entering a stake causes the bet slip to display the payout for a successful bet. From there, the options are to add additional bets, clear any bets that are no longer desired, or place the bet.
This is a simple bet slip, but for us, simple means great, because the fonts BlueBet use are large and combined with the excellent colour contrast, make it really easy to determine what bets are on.
We ourselves are biased toward bookies with strong racing offerings and BlueBet delivers racing that is immediately available from the BlueBet Home page.
Truly, the BlueBet website does everything we require of a wagering website. Like most websites, it has changed since the agency was launched. This is a case of keeping up with technology and the market for online punting. BlueBet have made significant and valuable improvements over the course of their existence.
The mobile version of the BlueBet website would be our first choice for betting with a smartphone. It closely replicates the desktop version, except it will take more scrolling and selections are made by tapping, rather than by clicking.
For the mobile apps, BlueBet apps support Android and Apple devices, so everyone who wants to bet on the go should be well accommodated.
The links to get the mobile apps are in the centre column at the bottom of BlueBet pages. The same BlueBet log in can be used, or it could be different if desired. We downloaded and installed the BlueBet app in under two minutes and from our experience with the primary website, we were scrolling around and tapping within minutes as though we had been doing it all our lives.
Perhaps the best reason to include a BlueBet mobile app with a BlueBet membership is that there are certain BlueBet products that are first released in the apps, or have been developed at the outset for app users. If these new products gain acceptance with mobile bettors, they are added to the desktop website.
Currently, BlueBet apps are the best way to get SMS reminders of runners in a punter’s Black book. The bet slip is a little different and some might say that it is better than the bet slip on the regular website. BlueBet mobile app users might enjoy the chat feature that permits interaction with others on the BlueBet live chat section of the social betting feature of BlueBet.
The BlueBet mobile apps are truly great and now that BlueBet have added live streaming, they are even greater.
It is no surprise that BlueBet have done such a good job with their mobile offerings. They have their finger on the pulse of the Australian punter and the data show that mobile wagering has grown to the degree that it accounts for the majority of wagers placed on BlueBet.
BlueBet Sign Up Instructions
This is a good spot for us once again to remind punters that there is no longer a BlueBet sign up bonus for joining and funding an account. These types of bonuses have been banned by government regulation. The reasons typically cited for the ban on sign up bonus bets is that most Australian states did not permit these types of bonuses, so very few people were eligible.
We often find ourselves wishing that every online registration process we have undertaken were as smooth and easy as the BlueBet sign up procedure. Here are the steps to take.
Navigate to www.bluebet.com.au – We recommend doing this on a regular computer keyboard, but we have seen some youngsters whose thumbs are faster than our 10 fingers, so the call is yours.
Click or tap the Sign Up button at the top right side of any BlueBet page that displays a Sign Up icon.
Fill out the registration form with the required personal information.
Set up a username and password.
The next page provides the option of making a funding deposit, but this can be skipped if desired. Anyone who supplies credit or debit card information and makes a funding deposit will be able to start punting right away.
That’s it! You can start punting right away, but you will have to verify your account prior to making any withdrawals.
BlueBet Deposit Methods
Here are the BlueBet acceptable deposit methods. BlueBet does not have as many options as some rival bookmakers do, but these BlueBet funding routes should cover almost anyone who is genuinely interested in setting up a BlueBet membership. Personal details and deposited funds are safe, thanks to BlueBet’s stringent security protocols and data encryption.
Credit Card – To use a Visa or MasterCard to fund a wagering account with BlueBet, click the ‘Deposit’ button, and then click the ‘Credit Card Deposit’ buttons. After the first deposit, the information is securely stored, so it will not be necessary to re-enter the information again, unless the credit card expires, or you want to add an additional card(s).
POLi – Follow the same procedure as described for credit cards, but this time; select the ‘POLi’ option under the Deposit tab.
Fund Transfers – Your bank website is the place to start. Use the same procedure as for the above two methods, but click on the ‘EFT Notification’ tab. This will notify BlueBet of the deposit. Be sure to include the User ID number.
BPay – As above, but select the ‘BPay’ tab. The Biller Code for BlueBet is 250738. Notify BlueBet of the BPay payment.
Cheques – BlueBet will still accept cheques. They can be personal or business cheques, money orders or overseas drafts in Australian dollars. This method is slower, as BlueBet will have to wait for verification from the bank, so expect five to 10 working days.
Cash – Deposit to the BlueBet bank account at any NAB branch. The BlueBet account number will be shown in the ‘Deposit” section under the EFT notification tab. Tell the NAB branch to include your user ID number so that the deposit is routed to the correct BlueBet wagering account.
When it comes time to make a withdrawal, there are two options that will affect the BlueBet withdrawal time.
Credit Card – Members must withdraw an amount equal to any deposits made to the same credit card used for funding. Winnings above that amount can go to other credit cards associated with the member’s bank account.
Bank Transfer – Winnings are transferred directly to the member’s bank account. The BlueBet withdrawal time will be one to two business days, depending on the bank.
It is required that members fully verify their BlueBet account before any withdrawals can be made. The BlueBet website provides multiple methods for account verification.
- BlueBet and all other Australian online bookies are no longer permitted to offer sign up bonuses, so there has been no BlueBet deposit bonus since 2018.
- The latest BlueBet news can be found on the website or mobile apps and Pro Group Racing continuously monitors BlueBet for BlueBet news.
- Yes. Punters whose horse is relegated due to an upheld protest will be paid as though the original result was declared final. BlueBet offer this to every member on all Australian Thoroughbred meetings.
- Yes. It is available during office hours. There is a blue chat icon at the bottom left corner of most BlueBet pages.
- There were reports from a large New Zealand bank claiming that POLi were engaged in a practice known as ‘spoofing’ or ‘mirroring,’ which is creating pages that look exactly like the bank’s pages to capture bank customer information. It does not appear that BlueBet were implicated.
- Click on the ‘Register’ button on most BlueBet pages. Follow the prompts. It should take under 10 minutes, probably well under that. If you run into any issues, BlueBet customer service will be glad to supply assistance.
- The BlueBet ASX (Australian Stock Exchange) is BBT.
- The BlueBet phone number for Customer Service is 1800 797 644.
- The BlueBet phone number for race punting is 1800 797 066. For sports, the number is 1800 797 558.
- BlueBet promotions are varied and exciting. They compare well to other Australian online bookies and BlueBet promotions are constantly updated.
- Michael Sullivan is the founder of BlueBet. He had extensive experience in the industry while working with other bookmakers. He created BlueBet with the unique aspects of Australian punters in mind.
- The question of which BlueBet app is the best is mainly a matter of preference and device operating system. The mobile version of the website is our preference and it will work with any mobile device. The Apple and Android mobile apps perform very well, but the Android BlueBet app will not work on an iOS device from Apple and the Apple BlueBet app will not work on an Android device.
- In order to verify your BlueBet account, use your BlueBet login to login to BlueBet. Scroll to the bottom of any page. At the bottom of the centre column, click ‘Verification.’ BlueBet requires 100 points of verification. Documents such as birth certificates, valid/current passports or expired passports expired for less than two years and other government issued IDs count for 70 points. Documents such as an Australian drivers’ license, public employee ID cards and the like count for 40 points of verification. There are other documents that supply lower values. Most people will verify their accounts with a birth certificate or passport, combined with a drivers’ license.
- Yes. If there were any doubts, the Northern Territory Gambling Commission would have shut down BlueBet long ago.
- BlueBet accepts bets on all TAB gallop, harness and dog races. Major Group 1 Thoroughbred races such as the Melbourne Cup and Golden Slipper Stakes will often have markets open months in advance. Most Saturday meetings will open markets on Thursday morning.
- BlueBet provides coverage for many international codes. They may have slightly fewer than some of the corporate international bookies do, but they have solid support for European and U.S. markets, including the EPL, NBA, NHL and MLB. Racing in England, France, South Africa and the U.S. is covered in depth.
BlueBet would make an excellent choice as an exclusive bookmaker for the vast majority of Australian recreational punters.
Along with competitive odds, great selection of markets, live streaming and superb customer service, Australian owned and operated BlueBet has all the bet types and interesting promotions that when combined together, make for an excellent online punting experience.
Many Australian punters will appreciate an Australian owned and operated bookmaker, as the betting market in Australia has unique characteristics that indicate that the needs and wants of the Australian punter are different from the needs and wants of punters in other countries.